Yoga Journal: For True Yogis, Not Just Posers

Posted: November 27, 2010 in Grade: A, Magazine: Health and Fitness, Magazine: Lifestyle, Magazine: National
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Yoga Journal (www.yogajournal.com)

Issue reviewed: November 2010, Issue 233

  • Published in San Francisco, Calif., by Cruz Bay Publishing Inc./Active Interest Media
  • Circulation: 350,000
  • 120 pages, perfect bound

Audience

  • average HHI: $84,120
  • yoga practitioners

Editorial

Yoga Journal gives the appearance of being very basic material that anyone who has taken a single yoga class, or who has some appreciation for the practice, could jump right into and “get” immediately. But it is not light reading. Once the reader reaches the features, about halfway through the book, the stories stretch for 6 to 7 pages each, and the content assumes the reader has a thorough enough knowledge to skip defining such concepts as samsara and asana. And the magazine does not focus on how to do the newest, coolest pose — very little of the content focuses on poses. The yogic lifestyle is the overriding force — the thoughts, behaviors, diets, spirituality, medicinal and physical aspects of the lifestyle are discussed in-depth.

Design

Yoga Journal has pleasing colors throughout and makes good use of white space. Some of the elements in the magazine are really fresh — such as the parenthesis around deck heads. Some others, like the thought balloons, dotted lines and double lines, are less original but still appealing. The photography is diverse and interesting: The shots of yoga poses are artistic, and the food photography is very well done (and very appetizing!).

What’s Best

  • Editor’s Note: Although editor Kaitlin Quistgaard doesn’t let the reader learn about Ms. Quistgaard at all, she does do a good job of shaping the theme of the November issue in the editor’s letter, Reality Show. She previews three of the articles in the issue and ties them all together — that yoga helps its practitioners better see and accept the truths at hand.
  • Ayurveda: This section in the shorts department, Om, is made up of two single pages addressing Ayurveda (the science of life) — how to take care of your skin based on what type you are (fire, earth, water, air). It’s a beautiful layout of products, displayed like meals and accented with flora. It’s a unique approach to what amounts to a short product guide.
  • Web integration: Throughout the magazine are references to bonus material on Yoga Journal’s website — and it has tons of extra content in the form of photos, videos, articles and blogs. The website is a great companion to the magazine, and is strong enough to stand completely on its own for someone who doesn’t have a subscription and is just getting started and needs a primer.

What’s Worst

  • Cover: The left-hand side of the cover features a strip that breaks the flow of the nice colors and attractive type to include a monotonous list of subjects covered, such as health, fitness and food. It adds nothing and instead takes up valuable real estate.
  • YogaJournal.com page: This page doesn’t seem to have been designed by the same designers for the rest of the magazine. Whereas white space is tastefully used on the rest of the pages, this single page looks too sparse, like something is missing.

Overall Opinion

Yoga Journal was a nice surprise. The editorial content was full of variety and addressed multiple topics of interest to yogis. The integration of sidebars and short how-tos into feature stories was well-done and keeps the reader’s brain working from cover to sign-off. For its depth and breadth, I give Yoga Journal an A.

I invite your comments! Check out the magazine or its website and tell me what you think of it.

–Tyler Reed

Editor, The Sidebar Review

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Comments
  1. flyinggma says:

    Hi Taylor, Loved the review of this magazine. I’m not into yoga maybe someday but if i were and saw this magazine i would probably pick it up because it looks inviting.

    I was thinking this morning about all the different blogs I read each day and how they are like my own personal magazine. I’ve gone out and gathered different blogs for just the right mix of what I like to read each day. Jeanne

  2. […] proud of. I littered my dining room table with tons of magazines: Jet, Baltimore, Redbook, Playboy, Yoga Journal, Esquire, Bitch. I spent an hour or two every night reading and reviewing these masterpiece […]

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