Posts Tagged ‘Business Insider’

With Nicki Minaj screaming at you like that, how could you stop from picking up a copy of BlackBook?

For that reason, BlackBook gets my vote for best magazine cover of 2011. It invited a staring contest between me and Ms. Minaj, more so than any other magazine cover last year, so that wins it for me.

BlackBook’s cover also made MTV Style’s list of best fashion magazine covers for the year. But at the top of MTV’s list was none other than Beyonce, who graced a cover of Dazed & Confused and who doesn’t lose many contests. In fact, I’ll make a bet now that Beyonce and Jay-Z’s baby graces the cover of some top-selling magazine in 2012.

Vogue, which also won Magazine of the Year from Ad Age, got the thumbs-up mid-year from Newsstand Pros for the magazine’s cover photo of Natalie Portman.

But enough about famous beautiful women. Let’s give the men some love too! OK, says The Mag Guy, who (while not giving Donald Trump any undue positive attention) celebrated the cover line gracing this front page of Bloomberg Businessweek: “Seriously?” Business Insider agreed too, and now I’m adding to the list, putting The Donald on my radar for best of 2011.

Why, exactly? Because while Nicki Minaj’s huge open-mouth display made me look at the cover with intrigue, Donald Trump’s makes me giggle and get heartburn at the same time. And it’s that evocation of emotion that makes a good cover.

Speaking of emotion, where are the big stories of the year? I wanted a good Steve Jobs cover and a good Osama-We-Got-You cover. There were a few. Ad Age celebrates several of those in its roundup. But none of them appealed to me as much as I expected. However, The New Yorker tsunami cover that Ad Age gave #1 props to is poetic, understated and deserving.

And one cover in particular was a great disappointment to me. Lindsay Lohan, whose Playboy show-and-tell spread was so anticipated by millions of disgustingly horny men, appeared on the cover of said issue and didn’t even look recognizable! What a shame. I stared at her face forever trying to figure out if that was even her. I get that it was a Marilyn Monroe throwback, but I guess I just don’t get why they chose to do it that way. Regardless, it’s a 2012 issue, so whether I like it or not is pretty irrelevant to this post — it’s just on my mind!

Hungry for more? Check out Fashionista’s faves and Cover Junkie’s countdown. What are your favorites of 2011?

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Forbes recently unveiled a redesign, one that its leader called a “re-architecture” of the magazine and the website. One of the main changes Forbes points out is the addition of reader commentary in the margins of stories in order to add more voices to the magazine. What struck me the most of the new design was the use of white space and the stripping out of color. The redesign issue also happened to be the special Forbes 400 edition, so some, if any, of the changes may only be part of this current issue.

So, here goes! In all photos, the older issue (Sept. 27, 2010) is on the left, and the redesign issue (Oct. 11, 2010) is on the right. You can click on any photo to make it larger. Each section below is ruled a Fail, Pass or Win.

Cover

Forbes fills its cover with big personalities — both before and after the redesign. Forbes makes its readers feel important because they get to read intimate portraits of important people. Nothing on the cover indicates that this is a redesign issue, but that’s really problematic to say because the Forbes 400 issue is also a special issue and gets different treatment. We’ll have to wait until the next issue comes out to determine that. Regardless, I give it a pass because newsstand magazines like this one take great care to appeal to the newsstand crowd, so I’m sure the powers that be know what they’re doing here.

Cover Ruling: Pass

Contents

The contents pages are the first place the reader can start to see a shift in the design, to a more retro, almost newspaper look. The harsh reds and large photos from the previous contents are gone; subdued colors and an abundance of lines are introduced here. The new fonts are very pleasing; the titles stand out, and the designers use a lot of white space on the two pages of contents.

Contents Ruling: Win

Editor’s Note

The Editor’s Note, like the contents and like all the departments after it, showcase the new use of white space, margins and black-white-sepia tones. Steve Forbes goes from being the columnist (shoved up tightly in the corner) to being the main visual. No other photos appear on his two-page column, and the playfulness is removed from the second page on which restaurants to visit. The previous “playfulness” was color, which was stripped away by the designers. It’s almost like this new version is saying, “We don’t have time for silliness. We’re here to work.” If you don’t like the look that’s in the contents and editor’s note, you won’t like the rest of the magazine. It borders on plain, but it’s also more sophisticated, less busy.

Editor’s Note Ruling: Win

Departments

Entrepreneurs is another section in which the move away from color and toward white space is obvious. Some of the design elements are so subtle (for instance, the double lines above and below the section head, the dots coming from each side of the section head) that they make the pages feel elegant, even though stripping the color out seems like it would make the pages drab. Even the folios are simpler and more succinct.

Departments Ruling: Win

Back Page

On the pre-redesign Thoughts page, the quotes just flowed, one into another, with nothing driving the reader to each one. I imagine many readers scan just to see if there are any names they’re interested in. If not, they read the first item or the one just under the photo and then close the book. In the redesign, though, the page draws the reader in on each item because all the quotes have something distinct — type size, leading, color, length. Fewer quotes are on the page, but each is markedly more readable.

Back Page Ruling: Win

Feature from Before the Redesign

Overall

Forbes is made up of big personalities — untouchable by the masses, but brought to you, the reader, courtesy of the Forbes brand. In the previous design (see photo), President Barack Obama was the lead story. In the new design, it was Warren Buffett and Jay-Z. The subjects didn’t change with the redesign; only a bit of the presentation. The change was subtle but pleasant, retro but current, simple but sophisticated.

Overall Ruling: Win

Have you seen the new Forbes? What do you think? This redesign has gotten a lot of attention: You can read an interview with Lewis D’Vorkin, who led the redesign, with Talking Biz News, a preview of it in Business Insider, or the announcement about it on Forbes.com.