Posts Tagged ‘Yoga Journal’

Is this the right tree? And how do I know?

Eureka! I had it, definitely. I knew in August 2010 that my purpose was magazines. Writing, reading, designing, critiquing, photographing, circling, buying, reviewing — I just knew this was my thing.

I started this darling blog that I was super proud of. I littered my dining room table with tons of magazines: Jet, Baltimore, Redbook, Playboy, Yoga Journal, Esquire, Bitch. I spent an hour or two every night reading and reviewing these masterpiece periodicals. I was proud as a peacock when I was chosen to be a judge for Folio’s annual competition. I was happy to call myself a blogger, make blogger friends and comment on other people’s blogs.

But my life started changing in a way I had not expected.

A couple of days after my last review (Outlook Magazine in May 2011), the new owners of the company my husband and I work for announced that the company was Alabama-bound, and we were welcome to follow it or find the end of Florida’s long unemployment lines. I spent weeks in denial, then months in preparation for our move. All the while, The Sidebar Review was on my brain, but I dared not spend the last drops of time I had in beautiful Florida tucked away in a dining room, hunched over a computer.

And the longer the time went from my last post, the harder it became to go back to it. How was this blog actually helping my life? Was it enhancing my career? Was I performing better at work? At home? Besides, my job has changed from magazines to social media and digital publishing — it’s still in the same forest but not barking up the right tree.

So I am now at a crossroads: Do I stick with magazines? Do I change over to something else? And if I do, do I change the blog name? And do I keep the old posts?

The answer must be buried inside me somewhere, but it has yet to surface. So by putting the question out there, I’m hoping the answer will feel more compelled to pop out! (It’s like going on a diet — if you don’t tell anyone you’re on a diet, you can eat cupcakes unabated, but if you’re accountable to someone, you have to switch to broccoli.)

Now I am accountable to you, the people who once read my posts, interacted with me and befriended me back when I was a dedicated blogger. How did you decide what to write about? How do you know whether you should stick with something or if it’s time to move on? How do you know that the tree you’re standing under is the right one?

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Yoga Journal (www.yogajournal.com)

Issue reviewed: November 2010, Issue 233

  • Published in San Francisco, Calif., by Cruz Bay Publishing Inc./Active Interest Media
  • Circulation: 350,000
  • 120 pages, perfect bound

Audience

  • average HHI: $84,120
  • yoga practitioners

Editorial

Yoga Journal gives the appearance of being very basic material that anyone who has taken a single yoga class, or who has some appreciation for the practice, could jump right into and “get” immediately. But it is not light reading. Once the reader reaches the features, about halfway through the book, the stories stretch for 6 to 7 pages each, and the content assumes the reader has a thorough enough knowledge to skip defining such concepts as samsara and asana. And the magazine does not focus on how to do the newest, coolest pose — very little of the content focuses on poses. The yogic lifestyle is the overriding force — the thoughts, behaviors, diets, spirituality, medicinal and physical aspects of the lifestyle are discussed in-depth.

Design

Yoga Journal has pleasing colors throughout and makes good use of white space. Some of the elements in the magazine are really fresh — such as the parenthesis around deck heads. Some others, like the thought balloons, dotted lines and double lines, are less original but still appealing. The photography is diverse and interesting: The shots of yoga poses are artistic, and the food photography is very well done (and very appetizing!).

What’s Best

  • Editor’s Note: Although editor Kaitlin Quistgaard doesn’t let the reader learn about Ms. Quistgaard at all, she does do a good job of shaping the theme of the November issue in the editor’s letter, Reality Show. She previews three of the articles in the issue and ties them all together — that yoga helps its practitioners better see and accept the truths at hand.
  • Ayurveda: This section in the shorts department, Om, is made up of two single pages addressing Ayurveda (the science of life) — how to take care of your skin based on what type you are (fire, earth, water, air). It’s a beautiful layout of products, displayed like meals and accented with flora. It’s a unique approach to what amounts to a short product guide.
  • Web integration: Throughout the magazine are references to bonus material on Yoga Journal’s website — and it has tons of extra content in the form of photos, videos, articles and blogs. The website is a great companion to the magazine, and is strong enough to stand completely on its own for someone who doesn’t have a subscription and is just getting started and needs a primer.

What’s Worst

  • Cover: The left-hand side of the cover features a strip that breaks the flow of the nice colors and attractive type to include a monotonous list of subjects covered, such as health, fitness and food. It adds nothing and instead takes up valuable real estate.
  • YogaJournal.com page: This page doesn’t seem to have been designed by the same designers for the rest of the magazine. Whereas white space is tastefully used on the rest of the pages, this single page looks too sparse, like something is missing.

Overall Opinion

Yoga Journal was a nice surprise. The editorial content was full of variety and addressed multiple topics of interest to yogis. The integration of sidebars and short how-tos into feature stories was well-done and keeps the reader’s brain working from cover to sign-off. For its depth and breadth, I give Yoga Journal an A.

I invite your comments! Check out the magazine or its website and tell me what you think of it.

–Tyler Reed

Editor, The Sidebar Review